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        <description>With Novozymes TV we want to give you a glimpse of the fiery souls working at Novozymes and the mindset that enable us to deliver sustainable solutions to a demanding global market place. We want to bring life to some of the important issues that we as a company is working with and bring you closer to the people behind our unique innovative business.</description>
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        <itunes:summary>With Novozymes TV we want to give you a glimpse of the fiery souls working at Novozymes and the mindset that enable us to deliver sustainable solutions to a demanding global market place. We want to bring life to some of the important issues that we as a company is working with and bring you closer to the people behind our unique innovative business.</itunes:summary>
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            <title>Is your softener prepared for a challenging market?</title>
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            <description>&lt;p&gt;&lt;p&gt;Margins are tight. Aisles are filled with lookalike, perform-alike products. You face new category challengers, new sceptics and new consumer demands. Why not turn today’s challenges into opportunities?&lt;/p&gt;
&lt;p&gt;In this webinar, Novozymes’ experts Louise Lihn and Thea Dam Torvits take a closer look at some of the European softener market insights uncovered in a recent study with Conjoint.ly. Based on those insights, they address how key trends and challenges also can present some opportunities for softener manufacturers. Also, they dive into how enzyme technology enables compelling new claims.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Learn more on &lt;a href="https://new.novozymes.com/household-care/softener"&gt;https://new.novozymes.com/household-care/softener&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://biosolutions.tv/photo/64773546/is-your-softener-prepared-for-a-1"&gt;&lt;img src="http://biosolutions.tv/60445188/64773546/379a2dcb840c337ce5ce95fd6261027f/standard/download-10-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>Is your softener prepared for a challenging market?</media:title>
            <itunes:summary>Margins are tight. Aisles are filled with lookalike, perform-alike products. You face new category challengers, new sceptics and new consumer demands. Why not turn today’s challenges into opportunities?
In this webinar, Novozymes’ experts Louise Lihn and Thea Dam Torvits take a closer look at some of the European softener market insights uncovered in a recent study with Conjoint.ly. Based on those insights, they address how key trends and challenges also can present some opportunities for softener manufacturers. Also, they dive into how enzyme technology enables compelling new claims.

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            <itunes:subtitle>Margins are tight. Aisles are filled with lookalike, perform-alike products. You face new category challengers, new sceptics and new consumer demands. Why not turn today’s challenges into opportunities?
In this webinar, Novozymes’ experts Louise...</itunes:subtitle>
            <itunes:author>Biosolutions TV</itunes:author>
            <itunes:duration>28:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Margins are tight. Aisles are filled with lookalike, perform-alike products. You face new category challengers, new sceptics and new consumer demands. Why not turn today’s challenges into opportunities?&lt;/p&gt;
&lt;p&gt;In this webinar, Novozymes’ experts Louise Lihn and Thea Dam Torvits take a closer look at some of the European softener market insights uncovered in a recent study with Conjoint.ly. Based on those insights, they address how key trends and challenges also can present some opportunities for softener manufacturers. Also, they dive into how enzyme technology enables compelling new claims.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Learn more on &lt;a href="https://new.novozymes.com/household-care/softener"&gt;https://new.novozymes.com/household-care/softener&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://biosolutions.tv/photo/64773546/is-your-softener-prepared-for-a-1"&gt;&lt;img src="http://biosolutions.tv/60445188/64773546/379a2dcb840c337ce5ce95fd6261027f/standard/download-10-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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