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Is your softener prepared for a challenging market?
Margins are tight. Aisles are filled with lookalike, perform-alike products. You face new category challengers, new sceptics and new consumer demands. Why not turn today’s challenges into opportunities?
In this webinar, Novozymes’ experts Louise Lihn and Thea Dam Torvits take a closer look at some of the European softener market insights uncovered in a recent study with Conjoint.ly. Based on those insights, they address how key trends and challenges also can present some opportunities for softener manufacturers. Also, they dive into how enzyme technology enables compelling new claims.
Learn more on https://new.novozymes.com/household-care/softener
28:58 minutes
Tags: novozymes, rethinktomorrow, softener, webinar
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